The acronym SEO denotes search engine optimization and is a process of ranking websites to appear on search engine results pages (SERPS). SEO specialist optimizes a website so that it ranks top on SERPs for certain key phrases or keywords.
What Constitute SEO?
Now that you have an idea of what SEO is all about, the next question is what are the factors that make up for SEO?
Keyword Research— Keyword research is a significant part of SEO because without conducting a research on the search queries that searchers use, the monthly search volume and how “competitive level” of the keyphrase or keyword volume, how then can you target the right people or drive the traffic to your website?
Link Building — This process is one of the most discussed in the SEO industry. Creating links can be tiresome and very expensive. Nevertheless, it is a sure gateway to increasing website ranking on search engine. A website that has quality links pointing to it will get quality traffic than a website that doesn’t have quality links pointing to it.
Competitive analysis — The internet is one of the leading competitive markets as we know, thus, researching on your competitor’s domain can help you with a detailed analysis of the of the competitive market niche. When you have enough data, you are empowered and most likely have a good SEO strategy.
Directory Submission — Submitting your website NAP (Name, Address and Phone Number) to various directories and search engines is essential. This is particularly important for websites that are new and have not been indexed by Google, and even the websites that have a NAP should keep on searching for more directories to register their website.
Social Mentions — Integrating social media channels to your website and increasing your website social media activities is another important part of SEO. The more social signals (post likes and shares) your website has, the more chances your website have in showing on SERPS.
Technical SEO —This refers to all the activities that you do on a website (onsite) in other to increase the visibility of the site online.
Key Points To Consider in Onsite SEO.
- Content of Value
Your website should have rich contents (materials that is relevant and valuable to the readers and also friendly to search engines). The aim here is to avoid high bounce rate for your website. Once your website visitors don’t find what they are searching for on your website, they leave.
- Page Titles and Headers
Ensure the page titles are simple, relevant and descriptive to make it easier for the search engines and humans to understand what each page is all about. The headers should quickly explain the page’s main topic.
Other Factors: Some other important aspects of SEO is Press releases, Guest posting, blogging, Pay Per Click (PPC), User Experience (UX) amongst others.
Benefits of SEO
Increases sales – Obviously optimizing your website to rank on SERPs, right in front of potential visitors ready to buy your products or services is definitely the way to go, if you want to boost sales. For example, your website is optimized and shows on the first pages of Google for the keyword phrases “buy used cars” which has a search volume of 20,000 monthly searches, imagine the amount of sales you will make a week as a result of that?
Popularity – Apart from optimizing your website for monetary purpose., you can also optimize your website in other to increase it’s popularity online. For example, you have a football club you want to promote online, once it is optimized, you will most likely get people to join the club. have
If you are in business, you ought to know by now how technology has affected the way business is conducted. Half of the world’s population is online, thus, it is only necessary for you to establish a strong presence online if you want to maximize profits and one surefire way to do that is to implement SEO into your business plan.